Imagine local people reporting challenges with crop pests damaging their harvests. You approach them and say, "I have a solution. I know someone who produces pesticides." The farmers take the pesticides and use them whenever pests appear.

Are you addressing the root cause or the symptom?

You're addressing the symptom. Let me explain to you why.

Pests are coming on the crops for a reason. Using pesticides deals with the visible issue, but it doesn't fix why pests are attracted to the crops in the first place. To solve the problem at its core, you need to identify and address the root cause. Research is necessary, and it could involve factors like soil health.

There's a technique to help pinpoint the root cause of a challenge, and I describe it under "Ask Local People."

I should also add that People around you will be very happy to help you fix your symptoms. Why? Because there is more cash to be made if you only fix symptoms. Why? Because the root cause is not fixed. It means that problems are likely to reappear. If the problem is likely to reappear, they are likely to call you again! It means potential business for you.